In this episode of Tharon’s Take, we sit down with the voices behind 404 Day — a celebration that has grown into one of the most recognizable cultural moments in Atlanta.
What started as a way to celebrate the city has evolved into something much bigger — a reflection of Atlanta’s identity, creativity, and global influence.
Bam Sparks, Bem Joiner share how 404 Day came to life, what it represents today, and the responsibility that comes with building culture at scale.
The conversation dives into ownership, authenticity, and the balance between growth and protecting what makes Atlanta… Atlanta.
This is more than a conversation about a day — it’s about the people, the culture, and the future of the city.