What does it take to preserve a city’s soul? Meet Nuface — Atlanta’s unofficial hip-hop historian, cultural curator, and the man who has been showing up and documenting the culture before anyone else thought it mattered.
From riding MARTA to every concert and event in the city, to traveling to New York to hustle FUBU back to Atlanta, Nuface has always been built different. His name says it all — N.U.F.A.C.E. Now Under Fashion All Can Excel. He was the new face in town and he never stopped moving.
In this episode, Tharon Johnson sits down with Nuface for a real conversation about what it means to love a city so much you dedicate your life to making sure it never gets forgotten. We’re talking rare memorabilia, legendary moments, his contributions to the Trap Music Museum and the Atlanta History Center, and his vision for a permanent home for Atlanta’s hip-hop legacy.
This episode is for everybody who ever rode MARTA to a show, bought a FUBU fit, or felt like Atlanta hip-hop changed their life. This one is for the culture.